Open the file details on almost any photo taken with a phone, and buried in the metadata is a pair of GPS coordinates — the exact spot the shutter fired. For a snapshot, that's harmless. For a studio delivering client work, it's the client's home address, the venue, the hospital room, quietly attached to every file you hand over.
That metadata is called EXIF, and it travels with the image. When a client downloads their gallery and forwards a favorite to family, the coordinates go with it. Nobody chose to share a location — the camera wrote it in by default, and most tools in the delivery chain simply pass it along.
Arteliox removes it. When your images are processed for delivery, the location data is stripped out automatically — no setting to switch on, no per-file checkbox to remember. The photo your client downloads looks identical; it just no longer carries a map pin to where it was taken.
It's the kind of detail that's easy to overlook until the one time it matters: a newborn session, an at-home shoot, a client who would simply rather the world not know where they live. Privacy that's on by default is the only kind that reliably protects people, because it never depends on someone remembering to turn it on.